Key Elements of Landing Page

You can direct the audience to visit your landing pages through push notifications, emails, social media ads, direct messages, etc. Before building a landing page, you must know the essential elements in each landing page. Let’s take a look at the 5 essential elements that an effective landing page must possess.
Headline
The first and foremost element that can draw anyone’s attention to your landing is a headline that is peppy, catchy, and concise. A headline hooks your audience so they will be interested to check in the page and scroll further. It should be short and clear, yet conveys the main idea of the brand. You can use sub-headings if required to elaborate on the products or services. However, it is essential that the headline should be unique and creative.Visuals
A landing page without any images or visuals results in a higher bounce rate. This shows that the page is not relevant or interesting to the visitor. Therefore, visuals are extremely important for the landing pages as the images deliver the information faster than the text. As the saying goes “a picture is worth more than 1000 words” and CROSS Digital believes “a video is worth more than a million words.” Exciting images including video have a deep impact in explaining the idea. Make a note to prevent keeping a stock of images.Clear yet Concise Description
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Call-to-Action (CTA)
If you are missing a landing page on your website then you are at the bottom of the game. It is time to revamp your website with the addition of a landing page or two that will boost brand awareness and visibility. CROSS Digital Marketing Agency ensures that your landing pages cover all the essentials and grab the attention of your visitors. Whether you are launching a landing page or want a customized website developed, CROSS Digital Marketing Agency will help you to target the potential leads for higher sales and revenue.
Got a Project? Let’s Connect.
Need a quote on a re-design or a new project? Give us details on your project and let us help you!
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