When we create content, it takes a lot of time. There’s topic planning, research, editing, revisions, the list goes on. To create great content many small businesses face a struggle with it since content creation takes and getting it all done without investing a large chunk of time, seems impossible!
Now you must be thinking that there should be a way to optimize the content creation process.
And voila there is! There are some hacks that expert content marketers use to create great quality content quickly.
In this article, we will be giving you some hacks for content creation so that small businesses can manage their work side by side.
Hack 1: Make an Editorial Calendar
How does someone know that they are creating high-quality content on a regular basis? Creating content is one thing and creating high-quality content is another. Therefore, one can create an editorial calendar, and compile multiple ideas at one time.
Don’t make the mistake of forcing yourself to come up with a topic on the day you’re going to write it. Set a plan and stick to it. It’s a much more efficient use of your time to sit down and plan out the month’s content in one good shot, rather than struggling to pull it together each day.
Hack 2: Invite Guests Posts
Many content creators are not aware of guest blogging. They just write content in a very aggressive manner and posts on their website which sometimes doesn’t generate the leads.
Don’t worry, we will give you an idea of what Guest Blogging is.
Guest blogging also called “guest posting” is the act of writing content for another company’s website. Generally, guest bloggers write for similar blogs within their industry to:
● Attract traffic back to their website
● Boost their domain authority using external links to high-authority domains
● Increase their brand credibility and awareness, and
● Build relationships with peers in their industry.
You can also reach out to your connections in the industry for different content needs. Ask them to create a blog post for your website, do a social media takeover, host a webinar, record a podcast episode or create any other type of content you can think of.
Find guests who are relevant to your business and industry. People who will be able to provide value to your audience and the audience will be excited to connect with.
Hack 3: Press the Refresh button
Just because you’re sharing content regularly doesn’t mean that it all needs to be brand new. Repurposed content is packed with value and can increase your traffic by 300%. Refreshing old content is a great way to get additional life out of your content that remains relevant.
Some topics will never go out of style, but may need to be updated as the details change. Let’s say you own a business that handles home decor. Perhaps you have a blog post about selecting the perfect kitchen wall color. While some of the principles of color selection will always be the same, some of the trends will change. You can refresh this content to reflect changes in consumer trends. This keeps the content relevant while allowing you to continue to benefit from the material meat of the original post.
Hack 4: Do outsourcing
There are a lot of small businesses that aren’t quite big enough to build out their marketing department but are a little too big for the owner or small team to handle marketing all on their own. This is when it might be time to outsource some of your marketing efforts and content creation.
In today’s world, we are very lucky because now it has become very easy to find professional content writers who can help you with content creation. Content Creation can take up a lot of time and attention for small business owners. But it doesn’t have to be that way. You can plan out your content and turn to others for help, you can continue to create meaningful, effective content without losing too much time.
If you’re looking for help managing your content creation, At Cross Digital, we are here to deliver premium quality services at affordable prices. Want to grow your company, but don’t have a huge budget?