There is competition in every industry. To build a successful company, you need to stay on top of your game. So beating your competitors is one of your biggest challenges, whether you own a small or large firm. Businesses benefit from competition because it drives them to innovate and keep up with the times. As …
What is B2C Digital Marketing? B2C (Business-to-Consumer) digital marketing refers to using online channels to promote a business that caters to consumers rather than other companies. As a result, it enables communication between businesses and consumers. B2C digital marketing services include social, paid, email, and search channels. Why do you need B2C Digital Marketing? First …
A website is the core of your brand’s online marketing presence. Thus, the first impression matters, which revolves around the home page. It serves as the cornerstone on which you build everything else. An eye-tracking study by the Missouri University of Science and Technology shows that visitors form a first impression in less than two-tenths …
Chatbots have become an essential part of almost every business. When they first gained prominence, people were concerned about their impact. Today, the scenario is different, with many businesses opting to use them to gain a competitive edge and progress in their industry of choice. According to a survey conducted by Drift, chatbots saw a …
Many business owners don’t understand why their website is not mobile friendly. Do you remember the time you checked a website on your mobile and bounced off to other sites because it was not scaling to the screen? With the increasing number of internet usage from mobile devices, it is a must for every business …
SEO is important for every business that is available at online marketplaces. You need to be creative and unique when it comes to designing, content, and style of the website. You can lose the business if your web pages are not ranked on the SERPs or not listed on the first page. Therefore, your SEO …
The term “Responsive Design” is quickly becoming a favorite among web designers and marketing teams across the globe and rightfully so. Responsive website design simply refers to the process of providing users with a fluid and flexible layout that enables websites to legibly fit any screen size. A responsive design will respond and resize itself …
