The arrival of the coronavirus vaccine has given hopes for the revival of business throughout the world. It seems like a silver lining behind the dark clouds of the pandemic that has changed the way businesses are operating. Work from home, virtual meets, social distancing, online shopping, have all become the new norm now. The …
What is Multichannel marketing? Multichannel marketing is a combination of various promotional channels into one unified strategy for attracting customers. It is a practice wherein the organization communicates with the customers through websites, direct email, Direct mail (printed piece) SMS, SEO, notification, in-app messages, social channels, Google+, YouTuble.com and etc. It can be counted as …
Social media started off with the intention to get individuals across the globe, but it has gone more than just connecting. Now it has become the most cost-effective way marketing your brand with stories behind it. It is also two-way communication when comparing to traditional marketing. You also come to know your target and potential …
The pandemic took over all headlines in 2020 and changed the world as we knew it. The reality is that all of us are navigating through uncharted territory and this period is filled with challenges. The one certain thing is that a company’s response to the pandemic will have a lasting impression on audiences and …
Happy New Year! We want to start this blog with an incredible quote by Alan Cohen that reads – “Do not wait until the conditions are perfect to begin. Beginning makes the conditions perfect.” This quote is ever-green and is capable of giving us all a much-needed push when we feel a little scared, skeptical, …
Generating great ideas, creating awareness, and building anticipation around products and services isn’t enough to get high conversion rates. Optimizing page layouts, creating impeccable designs, and writing stellar website copy isn’t enough either. So, what is it that guarantees conversions? The answer is simple! Fully optimized sales funnels are the only effective way to ensure …
Go Digital or PerishI know! The title of this blog is pretty harsh. Scary, even.But, the truth of the matter is that a brand’s identity and credibility lie rooted in its digital presence.The world has changed rapidly and embraced the smartphone, this means that businesses need to find ways to reach these devices to stay …
Marketing through the right platform is as important as having the right strategy to do campaigns. Social Media marketing is one of the best ways to spend your marketing budget. Also, a cost-effective and most versatile strategy that helps small businesses to reach their target audience in a short period of time and boost their …
Are you a digital marketer? And want to bolster your marketing potential? We have got you a solution — try combining social media and email marketing to amplify the strength of each while diminishing their weak points. Each of these platforms has its own benefits and marketing. And as per the research stats of statista, …
