social media optimization boston

multi-channel marketing

Multi-Channel Marketing Strategy

What is Multichannel marketing? Multichannel marketing is a combination of various promotional channels into one unified strategy for attracting customers. It is a practice wherein the organization communicates with the customers through websites, direct email, Direct mail (printed piece) SMS, SEO, notification, in-app messages, social channels, Google+, and etc. It can be counted as …

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Sales Funnel strategy

Sales Funnel That Convert Better

Generating great ideas, creating awareness, and building anticipation around products and services isn’t enough to get high conversion rates. Optimizing page layouts, creating impeccable designs, and writing stellar website copy isn’t enough either. So, what is it that guarantees conversions? The answer is simple! Fully optimized sales funnels are the only effective way to ensure …

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