A website needs regular SEO audits for its health checkup, much like you need to have regular health checks to make sure you’re in good shape. The objective of the audit is to identify every underlying issue affecting organic search performance. As you may have already seen, Google’s algorithm is becoming increasingly complex. So, it’s …
How would you achieve excellence in a world where there are currently over 1.8 billion websites? Today, every website is vying for a higher Google search engine ranking. Google evaluates websites using thousands of ranking factors. Knowing where to direct your SEO strategy will have the biggest impact. Google is constantly changing its ranking factors …
Today, when customers look for a nice restaurant to visit, compare health insurance or a good deal on a product, they all turn online. The digital revolution is all around us and the internet is now often the first point of research for most consumers. In order to be relevant and noticed today, it’s essential …
The holiday season is around the corner, but due to COVID-19, the celebrations seem to be different from past years. Pandemic has paved the way for more social and economic changes that hold tremendous business opportunities. Given multifaceted opportunities, small businesses need to look out for effective and affordable marketing tactics to get the most …
Data is power. Numbers provide us with concrete proof and get rid of uncertainties to a large extent. So it is no surprise that brands invest a lot of time gathering, understanding, and analyzing marketing data. But, the pandemic forced people to buy products online and online sales skyrocketed while more traditional firms faced the …
