Today, when customers look for a nice restaurant to visit, compare health insurance or a good deal on a product, they all turn online. The digital revolution is all around us and the internet is now often the first point…
The holiday season is around the corner, but due to COVID-19, the celebrations seem to be different from past years. Pandemic has paved the way for more social and economic changes that hold tremendous business opportunities. Given multifaceted opportunities, small…
Data is power. Numbers provide us with concrete proof and get rid of uncertainties to a large extent. So it is no surprise that brands invest a lot of time gathering, understanding, and analyzing marketing data. But, the pandemic forced…