The holiday season is around the corner, but due to COVID-19, the celebrations seem to be different from past years. Pandemic has paved the way for more social and economic changes that hold tremendous business opportunities. Given multifaceted opportunities, small businesses need to look out for effective and affordable marketing tactics to get the most …
Why do people buy? When will buyers make the purchase? What psychological factors of buyers affect your sales or lead conversion? Today’s buyers have a lot of tools to evaluate the products and services offered by companies. They do not prefer a product to be sold directly to them, rather they look for a solution …
Data is power. Numbers provide us with concrete proof and get rid of uncertainties to a large extent. So it is no surprise that brands invest a lot of time gathering, understanding, and analyzing marketing data. But, the pandemic forced people to buy products online and online sales skyrocketed while more traditional firms faced the …
