Reduce Email Bounce Rate The number of emails that bounce back to you or do not get delivered to an inbox is referred to as your email bounce rate. The lower the bounce rate, the better, as this indicates that more emails are arriving where they are supposed to. The acceptable bounce rate for emails …

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Warm Up an IP Address Have you heard about IP warm-up? Many of you might have never heard of this, or even after knowing, never bothered to follow the protocol. As you plan to add a new dedicated IP address to your account, there is a need to warm up the IP address, especially, if …

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