The number of emails that bounce back to you or do not get delivered to an inbox is referred to as your email bounce rate. The lower the bounce rate, the better, as this indicates that more emails are arriving where they are supposed to. The acceptable bounce rate for emails is between 2% and …
Have you heard about IP warm-up? Many of you might have never heard of this, or even after knowing, never bothered to follow the protocol. As you plan to add a new dedicated IP address to your account, there is a need to warm up the IP address, especially, if you have not sent anything …
Every day when you open your inbox you must have come across 10s to 100s of emails that request you to buy several products and services. How many do you actually even open up and check? Barely a couple of those only catch your attention and you read them. What makes some of those emails …
“Should I consider email marketing, or shouldn’t I?” Do you also ask this question to yourself more often as you are a marketer or want to run your online business? Look, email marketing is very simple to understand — you use email templates and write an email copy, after that you send that copy to …
