B2C Marketing Strategies What is B2C Digital Marketing? B2C (Business-to-Consumer) digital marketing refers to using online channels to promote a business that caters to consumers rather than other companies. As a result, it enables communication between businesses and consumers. B2C digital marketing services include social, paid, email, and search channels. Why do you need B2C Digital Marketing? …
Reduce Email Bounce Rate The number of emails that bounce back to you or do not get delivered to an inbox is referred to as your email bounce rate. The lower the bounce rate, the better, as this indicates that more emails are arriving where they are supposed to. The acceptable bounce rate for emails …
Warm Up an IP Address Have you heard about IP warm-up? Many of you might have never heard of this, or even after knowing, never bothered to follow the protocol. As you plan to add a new dedicated IP address to your account, there is a need to warm up the IP address, especially, if …
Enhance Email CTR Every day when you open your inbox you must have come across 10s to 100s of emails that request you to buy several products and services. How many do you actually even open up and check? Barely a couple of those only catch your attention and you read them. What makes some …
