Google Analytics Ga4

Guide to Google Analytics 4

Guide to Google Analytics 4 The process of identifying, evaluating, and conveying important trends in data is known as analytics. Simply said, analytics allows us to see insights and important data that we would not have seen otherwise. When it comes to modern digital marketing, keeping track of all the stats and analytics becomes all …

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Machine learning in digital marketing

Brand marketing with Machine Learning

Brand Marketing With Machine Learning “Predicting the future isn’t magic, it’s artificial intelligence.” – Dave Waters. In 2019, Nicolas Darveau from Think with Global predicted that the rapid advances in Machine learning would result in almost all media buying digitized and automated. The future is now. Source: Think with Google Machine learning has the potential …

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