Unless you live on a deserted island or in a dense forest, you must have seen the impact of social media on the world. Digital transformation has not only influenced businesses and made the world more accessible, but it has also changed the whole scenario of how we look at the industries today. By industry, …
In the high-technology era, social media platforms have managed to enter the lives of the majority of people across the world. As consumers, people spend over 2 hours on social media in a day. Facebook is currently the most used social media platform. So it will not be wrong to say that businesses can reach …
There’s no denying that technology is becoming more and more advanced as the years pass by. Just look at the world 40 years ago, when not many people had a phone or internet, social media didn’t exist, and if you wanted to see anyone, you had to travel across the city. The world is constantly …
Social branding and digital marketing go hand in hand. Businesses and brands across all spectrums are utilizing social branding to increase brand awareness, inform and engage their customers and potential customers. Approachability and sociability as disciplines need to be embraced by organizations both big and small to improve their social standing. Here are six effective …
The holiday season is around the corner, but due to COVID-19, the celebrations seem to be different from past years. Pandemic has paved the way for more social and economic changes that hold tremendous business opportunities. Given multifaceted opportunities, small businesses need to look out for effective and affordable marketing tactics to get the most …
Why do people buy? When will buyers make the purchase? What psychological factors of buyers affect your sales or lead conversion? Today’s buyers have a lot of tools to evaluate the products and services offered by companies. They do not prefer a product to be sold directly to them, rather they look for a solution …
Instagram is a popular platform that is easily accessible and has the ability to deliver instant messages to customers. With more than one billion users around the world and the Instagram community is still growing, Instagram has turned out to be the king of social media. It has an astonishing engagement rate of 4.21%, which …
What is Multichannel marketing? Multichannel marketing is a combination of various promotional channels into one unified strategy for attracting customers. It is a practice wherein the organization communicates with the customers through websites, direct email, Direct mail (printed piece) SMS, SEO, notification, in-app messages, social channels, Google+, YouTuble.com and etc. It can be counted as …
Social media started off with the intention to get individuals across the globe, but it has gone more than just connecting. Now it has become the most cost-effective way marketing your brand with stories behind it. It is also two-way communication when comparing to traditional marketing. You also come to know your target and potential …
