Instagram is a popular platform that is easily accessible and has the ability to deliver instant messages to customers. With more than one billion users around the world and the Instagram community is still growing, Instagram has turned out to be the king of social media. It has an astonishing engagement rate of 4.21%, which is higher than the combined engagement rates of Facebook and Twitter.
What is Instagram advertising?
It is a method in which the company needs to pay to post sponsored content on the Instagram platform. This can help them to reach a wide community of Instagram users. Certain types of ad posts that you can post on Instagram are:
Photo feed ads
Video feed ads
Benefits of advertising on Instagram
Marketing and advertising have no limits. Choosing the right platform and right way to communicate with your customers is necessary for success to befall. Many brands and businesses have started their journey of advertising with an Instagram account. But the mounting questions are:
Is Instagram posts all about putting up cool pictures of your brands?
What all features does this app offer you to monetize your advertisements into huge profits? What are the benefits of advertising on this platform and how to target the customers?
If these are some of the questions triggering your mind as well, then the following are the benefits that you can gain from Instagram:
● Building a brand follower relationship
Once the customers decide to follow your brand on Instagram, then they will see your posts on their feed quite regularly. This assures their strong and initial interest to build a long-lasting relationship.
● Generate new leads
About one-third of Instagram users use the app to purchase products online. Also, with pictorial representation, motion image features, shop now instant button facility, at some point in time, customers may tend to dive into the usage of your product.
● Ability to create brand awareness
According to researchers, visual appeal leaves a more impact than reading and hearing. A picture or video-centric post helps your followers to remember your brand’s image and encourages them to actively engage with your content.
● Advantage of various targeting options
Instagram makes it possible for companies to go for cold targeting and retargeting options. Even brands can avail themselves the facility of creating a custom retargeting audience based on the Instagram post engagement.
Instagram is a multimedia channel and social community, which can help your business to connect with the target audience. However, consider the fact that people wish to hear, see, and learn more. Unfortunately, time is a constraint and the delivery of the message should be speedy, crispy, and precise to attract customers.
Building your Instagram account and advertising your product requires a lot of hard work, but the benefits of Instagram are amazing.
Are you struggling with managing Instagram campaigns for your business?
We, at CROSS Digital Marketing Agency, help our clients to grow their business while connecting directly with the customers. Grow your targeted audience, generate new sales as well as leads with Cross Digital Marketing Agency.