There’s no denying that technology is becoming more and more advanced as the years pass by. Just look at the world 40 years ago, when not many people had a phone or internet, social media didn’t exist, and if you wanted to see anyone, you had to travel across the city. The world is constantly changing, which is a good thing, as it shows that we are going forward and not stopping or going backward.
The popularity of Social Networking sites has rapidly increased over the past few years. Social networks provide many kinds of services and benefits to their users like helping them to connect with new people, share opinions with like-minded people, and stay in touch with old friends and colleagues.
We depend on our smartphones for work, school, our personal and social lives. When was the last time you left home without your phone and kept on going? The internet has become a significant part of our daily lives. So too has social media. And it is having an impact not only on the potential customers but the marketers also.
Social media has changed the way we do business today. It provides an opportunity to broaden customer reach, increase sales, advertise and promote products and services, and create brand awareness. From the customer’s standpoint, social media makes it much easier to communicate with a business about their experiences, good or bad. Often, a customer will turn to social media to voice their dissatisfaction about a company or brand, be it a product or service. The business can quickly respond to any feedback and deal with customer problems, as well as maintain, regain or rebuild customer confidence in their brand.
Did You Know?
3.5 billion people (about half the world’s population) are on social media daily. It’s not surprising that 73% of marketers agree that social media is very effective in planning their business strategy. Surprisingly, about 54% of customers use social media to research products.
But how do these businesses leverage these platforms in their business? And what is good about social networking?
1. Promote your Business Effectively
There is no shortage of social media sites for sharing your content. The number of sites are growing every day. Sharing your content on the right platform is crucial to your business success. When determining which channels to use, you should consider where your customers spend their time and efforts. You must create accounts on the platforms your target audience uses, so they can easily connect with you. Conduct research to determine which sites your audience uses, and then you can use them too.
At Cross Digital Marketing, we prepare strategic plans for marketing products and services so that you can focus on your core business functions with ease.
2. Get valuable insights about the audience and your business
Customers are the ones who use your service so they can give you feedback for improving the products and services.
If something does not work well they are likely to report it on social media to expose it to a lot of other consumers. The feedback from customers is like gold to understand the likes and dislikes of customers. Use social media as a platform to find ideas for new variants of your products and improvements in your current offer.
3. Social Media Increases Traffic
Social networking presence is essential in attracting traffic to your website. Not only it directly drives traffic to a page, but it also improves search ranking. As you probably know, SEO is an enduring and difficult process that helps you get on the top of Google’s search results. External links, number of visits, selected keywords, and website content have an impact on how well you turn out against your competitors in search engines. Cross Digital can help you improve the traffic towards your website and web pages through social media. We have a dedicated team of experts that are adept at generating leads for your business the right way. We provide both On-page as well as Off-page SEO to fulfill the complete need for SEO for your business.
4. Build Customer Loyalty
What could be better than building brand loyalty for free?
Customers follow and interact with the brands they enjoy. But what’s interesting is that 53% of customers who follow your business are likely to be loyal to your business specifically. It’s an obvious direct correlation: If customers follow you, they are more likely to choose you instead of your competition. Furthermore, if they’re loyal customers, they’ll increase your traffic.
Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers. If you need more help, Cross Digital Marketing Agency is one of the leading digital marketing agencies in Boston, MA that has helped various companies attain a competitive edge with more business, higher leads, and enhance their sales. Whether it is email marketing, SMO, SMM, or PPC, the reputed Cross Digital Marketing Agency has made all the marketing efforts. Team prepares a strategic plan before executing any marketing project with preemptive tactics. If you are struggling with generating leads or getting a quality website, then contact Cross Digital Marketing Agency for a perfect website that will build your brand’s online reputation as well as drive more traffic by targeting the right audience.