Why is everybody racing to promote the brand? Well, the basic purpose of promoting a brand or business is to grab the attention of the audience, engage them, develop interest and eventually convince the potential customer to make the buying decision of products and services. The marketers promote the brands using the power of SEO as well as content marketing.
SEO and content marketing are the trusted resort of many marketers as they create not only the visibility of the brand but also makes the potential customers easily reach out to your website or web pages. Marketers make use of off-page and on-page SEO activities and content writing strategies that results in driving more traffic towards the web pages by the power of optimizing. If you go by the stats, an average of 51 percent of the traffic is generated through SEO for B2B as well as B2C websites and it is highly successful in influencing the consumers.
How does the power of SEO marketing boost ROI?
The concept has been a subject of long debate and for decades the benefits of SEO marketing are being availed. Let’s check out what makes SEO a powerful tool for marketing to boost ROI.
Brand Awareness
Identifying the most trending keywords and using the same in the web pages, website, social media post, and other web pages helps in optimizing the content. The best digital marketing company in Boston will never fail to establish an online brand presence over all the digital platforms. All that is required is to know the target audience along with their demographic, buying habits, preferences, age, and location. Once, the targeting audience is identified, engage them with interesting stories, posts and induce them to take the action. It is also necessary to understand how the customers engage through different channels and devices at different stages of the customer journey.
Optimizing local listings
Local search always holds an important place in the SEO strategy when the marketer is trying to increase the ROI. Local listing of the business makes it easy to discover by the nearby users. As a result, the business will be easily listed in the search results of Google. You might have noticed that the list of businesses appears on Google pages when you are looking for a transport company, restaurant, or medical practitioner near your place. Mentioning the necessary contact details, website, working hours, images, and other relevant details helps the customers to reach out to your business easily.
Variety of Content
Variety is what everybody looks for whether it is food or content. To boost your SEO listing if you will keep posting only blog posts, after some time the audience will get bored. Therefore, the key is to spice up the content with the blog post, product review, videos, articles, social posts, and more. However, take not to post content on topics that are evergreen as they will not go out of trend and will not age. These topics will also generate more traffic and create a touchpoint when the audience is on the way to purchase. However, time-sensitive topics will either generate less or no traffic as it tends to age faster.
Don’t forget to repost past content.
The past content that is able to drive higher traffic and appears on the first page of SERPs must be reposted to target more audiences. This step will prevent the content from decaying. What happens is that the old content becomes out of date and irrelevant. Therefore, to make the old content live once again, repost it. When you re-post the content, you need to request Google Search Console to crawl. Crawling may take from a few days to weeks to crawl
Involve long-tail keywords
Apart from using the short-tail keywords that are phrases made from two or three words, you must involve the long-tail keywords that range from four to six words. For instance, if you will search ‘digital marketing’, you will get a whole lot of websites on the Google Search Pages. However, if you will use ‘best digital marketing agency in Boston’, you will get the list of the best digital marketing agency that is listed in your area or Boston.
SEO strategy has the ability to increase ROI and you can measure ROI through various tools like Google Analytics or other ROI tracking software. The generated reports can help you with tracking the result. Although nothing can beat the value derives through SEO strategic plans and approaches.