Are you a digital marketer? And want to bolster your marketing potential? We have got you a solution — try combining social media and email marketing to amplify the strength of each while diminishing their weak points. Each of these platforms has its own benefits and marketing. And as per the research stats of statista, there are 3.9 billion global email users, whereas 3.2 billion social media users around the world in 2020.
On that note, combining the best aspects of each platform can create an effective marketing strategy. Today, we are going to tell you how you can combine our tried and useful strategy with the updated tools of social media platforms to make your brand campaigns even more effective and increase your ROI.
Here are a few ways to use social media and email campaign together —
- Increase your email list through social media
Use your social media wisely and share the benefits of subscribing to your newsletter. You need to understand that your followers have already shown interest in your brand service or products by following your social media page — you should share more insights on social media to excite them to join your newsletter. This way your email list will increase as well as you will build a more trustable and interactive relationship with your social media audience.
You can share IGTV stories and post on Facebook about your email sign-up while being creative. Remember that audiences love free-stuff be it knowledge or incentives. You do giveaways for people joining your email list, and this way you can add more followers as well on the social media page of your brand.
- Add Social Media Links to your Email Campaigns
It might happen that many people from your email list aren’t following you on social media, and you want them to follow you to increase your follower list on social networks. After all, who doesn’t want followers to grow their brand page on social media? Add an effective CTA on your email campaigns to check out your brand page and explore more about your services or products.
First, capture the attention of customers from attracting social media buttons design, make it easy to see, and, most importantly, easy to click. Try adding social media buttons to your “Thank You” page of your email format. You can try to be as creative as you can to make your email subscriber click and go through your social media page.
- Retarget your Email Subscriber on Social Media Platforms
Try out retargeting email subscribers on different social media platforms such as Facebook, Twitter through creative and engaging campaigns. Use a tailor audience while sharing your new campaigns, and it is that easy to retarget your email subscribers on social media. Use your best designs and ideas to create these ads as they are already aware of your brand through email, and now you want them to buy your product.
You can track those people you have chosen to share your Facebook ad for retargeting. Also, monitor their activity when they end up on a landing page through the click button of your ad. We will suggest you go slow in the beginning and learn how retargeting can be done efficiently to increase your business ROI.
- Repurpose content between both channels
Creating content can be costly if you tend to create different content for each platform. And we all know that social media and email marketing have one most important thing in common — “Content.”
So if you are a startup and don’t want to invest a lot in creating content during the initial stages, then start repurposing your content for different platforms, smartly — use that same content but with a tweak according to the platform demand.
Email marketing still plays a crucial role in every domain and remains one of the effective ways to reach the customers, if used correctly and strategically. Remember that, the more holistic your strategy is, the better and more interactive delivery your customers will receive.
There are plenty of tactics, tricks, strategies, and a hell lot of planning that needs to be done behind every campaign to make it successful.
We hope in this blog, you have learned a few of them that are most important to make your marketing strategy successful.