A family-owned jewelry business was forced to shutter its retail store in March when the coronavirus pandemic hit the city mandate requiring all nonessential businesses to close. Millions of small-business owners across the world faced a similar challenge as the coronavirus shut down much of the business and consumers stayed home to slow the spread of the virus.
The COVID-19 outbreak has delivered an indiscriminate blow to businesses as everything from small restaurants to multinational corporations has been forced to change how they do work amid a series of shutdown orders to help begin the tide of the virus. They have also had to implement these massive organizational changes in just a matter of weeks to attempt to stay active in the market — with many companies shifting to full-scale working from home plans and others going all-in on delivery.
Still, many small businesses have failed. Others have survived and plan to use innovations adopted during the pandemic to drive revenue and generate new opportunities as the economy recovers, but the impact on millions of employees nationally is uncertain.
As business owners and employees navigate the new normal, here are some of the steps they have adapted to stay operating amid a global pandemic.
1. Social Media Ads
Social media is a great advertising tool without paying for the extra features. You can update your followers on promotions, sales, new products, or even just industry-related information. Posting photos also helps customers see what you offer.
With social media, you advertise to your current customers. But, you also can advertise to potential customers by getting your brand out there. Your current customers are great brand ambassadors, as well.
Small business owners typically know their customers personally, making it more natural for customers to share their experiences on social media. Current customers can post about your products or services, bringing your brand on the radar of their network and attracting new people to your business.
2. Social Media Marketing Technique
What happens is multiple small businesses collaborate on social media marketing strategies. They work with neighboring small businesses (not competitors) that target people within their niche.
For example, you can post on your Twitter that customers can get a 10% coupon to another small business if they buy from you and vice versa. Or, team up with a neighboring company for a social media giveaway or contest. Winners can get a prize that includes products from both businesses. You could even showcase your neighboring business’s promotions on your social media sites to show friendship.
By teaming up, you and the other small business can build brand awareness. You can get on the radar of potential customers and encourage individuals to buy from both businesses.
3. Schedule your posts
We all know that social media is on 24/7 but many small business owners think with this advantage they can post any time or whenever they feel like it. But inconsistent activity isn’t a good look for any brand.
You can schedule posts ahead of time to ensure that your brand has a consistent presence. First, you’ll need to determine how often you want to post on each platform. Once you have your baseline, you can set posts for weeks in advance so your brand never appears to go dark on any social platform.
Scheduling also gives you more visibility into your messaging over time. When you can look at all of your posts across platforms for the coming weeks, it’s easier to ensure that you’re varying your content. Plus, when you plan, you have more time to pop in on different platforms for real-time engagement.
Many small businesses have adopted this method which increases their online traffic and sales as a result of recent events. For a small business, it’s about being strategic in their response and understanding how they can continue to meet the needs of their customers. Because they are constantly looking for new ways to get their company’s brand on the radar of potential customers. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones especially in the time of covid-19.
We know that this is a difficult time for everyone. We don’t have all the answers, but we’re committed to providing you with accurate, relevant, and timely resources that you’ll need as you navigate through the uncertainty ahead. Cross Digital Marketing, helps you align closely with your marketing goals to realize performance-based results. We integrate complex features and functionality to ensure goal-oriented results. We at Cross Digital strive to develop websites that go hand in hand with technological evolution in time and device compatibility.