Do you know 78% of websites gain more traffic through videos? Video content marketing has revolutionized the world of marketing where content is marketing through attractive visuals in the video. It is an important promotional tool for businesses provided you have resources for creating the video content worth marketing. Video marketing is a technique for promoting the brand using videos by delivering the right message to the audience. It helps in engaging new customers and generate better sales. From current updates, reviews, to product descriptions, videos are made on every product and service available.
What makes videos more appealing and preferred among the viewers?
Well, there is science behind this that says that the human brain is able to process images and visuals 60,000X faster as compared to plain text content. Thus visual language is more conveniently acknowledged by our brain than the text. Therefore, marketers nowadays create more videos for their brand promotion.
Why does a business need to invest in Video Marketing?
Videos reach out to more potential customers and fuels the business by delivering better ROI. Video marketing is a versatile as well as a profitable tool for digital marketing. Here are some of the reasons why you must invest in video marketing.
Enhanced conversion rate and sales
It is a noted fact that posting videos about your products can increase the conversion rate by 80%. Videos can increase the conversion rate as well as sales for the business. The chances of converting the viewer into your customer are as high as 70%. In fact, some of the viewers instantly buy the products after watching the video. At the same time, it is necessary to have pictures or images that boost engagement in the videos.
Increase in ROI
Videos are a great source of increased Return on Investment provided the video has the relevant content and the moving visuals that can decipher the information to the viewers. If the videos do not provide the requisite information of the brand to the viewers, there is a possibility that the viewers may turn off the video. Low quality or poor design may not affect the results of the video as long as the information is right.
Videos build trust in the brand and trust is necessary for converting the potential customers into your loyal customers for the long term. Videos not only engage but create a reliability factor among the viewers. The business works on the foundation of trust and videos foster trust. Every consumer has a fear of fraud and misleading advertising. But the videos create an individual and direct approach to win the confidence of the viewer.
Reach out to more customers via mobile
With 90% of the consumers watching videos on their mobiles, video marketing has become an important source for marketers to run their campaigns designed for mobile phone users. The number of mobile phone viewers grows tremendously and the number of audiences is expanding throughout the globe. As such, videos are a lucrative method of attracting customers through mobile phone users.
Video Marketing is a popular tool that is affordable and easy to create to reach out to a huge audience and expand your market. Making videos need creativity and knowledge of understanding human psychology to emotionally attach with the viewers. The Internet is full of marketing videos and attracts more shares and views. Therefore, to enhance the brand value and trust among the customers, video marketing is a way to go.