A website needs regular SEO audits for its health checkup, much like you need to have regular health checks to make sure you’re in good shape. The objective of the audit is to identify every underlying issue affecting organic search performance.
As you may have already seen, Google’s algorithm is becoming increasingly complex. So, it’s not just about keywords but we need to be in line with the ranking factors that Google employs to determine where to place a page. Studies show that Google reviews over 200 ranking parameters and makes over 3000 adjustments to its search algorithm each year. Using SEO audits, you may increase automation while making sure all the significant aspects are looked at.
Let us take you through some of the best FREE SEO Audit Tools for your website to use in 2022.
1. Google Analytics:
From monitoring your website’s trends and audiences to testing the site’s speed, almost everything is possible with Google Analytics. One of the best functions that Google Analytics provides for your website is the Geographical data. It shows the geographic information of your audience by City, Country, or Continent. You may more effectively match the appropriate locations with your business and marketing plan.
2. Cross Digital Website Audit Tool:
You can now analyze your website in detail within minutes for no cost with Cross Digital SEO Audit. You also get clear and actionable recommendations for better website performance. From unlimited and competitive analysis to in-depth reviews, this tool allows you to check the website score and improve your online presence with their expertise.
3. SEOmator:
The SEOmator, which crawls your entire website, your on-page SEO is properly evaluated. It can evaluate around 100 issues including those related to social media, backlinks, and mobile usability. For every problem that is found, an SEO best practice-based resolution will be provided. You can also check the quality of your website’s content using the tool including uniqueness of the content. You can quickly filter out meaningless things with this, or you may edit and republish it.
4. SEOptimer:
With the help of this SEO audit tool, you can quickly assess your on-page SEO. From your website’s On-page SEO Insights and Social Media Issues to Performance Issues and Security Score, you will get a detailed report. Browser extensions like Firefox, and Chrome makes it simple to create a report.
5. WooRank:
Woorank SEO Audit tool gives you recommendations for your top web pages including how to address a particular issue on a website. It will also segregate the list of top priorities sections that need more attention in the first place to tackle with. There is an interesting feature called the social-share ability window. You can find out how many people have liked, shared, commented on, and bookmarked your social media content. Additionally, WooRank provides a Chrome extension called SEO & Website Analysis. This will deliver an extremely thorough report with a single click on the icon, due to which you would know exactly how to swiftly improve your website.
6. Google Search Console:
You get search performance metrics straight from the source through Google Search Console, previously known as Google Webmaster tools. In fact, you can use data spanning more than a year to uncover SEO issues that existed in the past. You can quickly skim the insights like HTML, AMP (Accelerated Mobile Pages), broken links, and content quality, which would give you a good understanding of your websites’ indexation and accessibility problems.
7. SEMrush Site Audit:
From keyword research and competitor intelligence to content optimization, social media monitoring and rank tracking, SEMrush provides everything that you would need for website optimization. With the use of SEMrush’s Site Audit tool, you can check your web pages for issues with internal linking, page loading times, HTTPS security protocols, meta tags, JavaScript and CSS, SEO content, website crawl ability, and AMP implementation.
8. DeepCrawl:
Just in case you want to monitor your competitors, improve user experience, evaluate web design, alter your SEO settings, or avoid Google Panda penalties, DeepCrawl is known to be helpful. This tool is a website crawler that delivers detailed information and stats on the technical health of your site. It evaluates your canonical tags, content quality, meta descriptions, page titles, and meta headers in addition to analyzing your XML Sitemaps and tracking your SEO development over time.
9. PageSpeed Insights:
This tool tests your URLs and gives them a ranking based on its findings. It mainly concentrates on user experience and loading times. You must go to the PageSpeed website, enter the URL to scan, and start the audit in order to use the tool. It uses real-world user experience data from Google Chrome to determine how quickly your site loads for actual people.
10. WordCounter:
You can use WordCounter to check the keyword density and word limit of your web pages. You can manually count the words with Word Counter. Once you enter the URL of any web page, the tool will instantly provide statistics on the number of words, the most popular words, and their respective keyword density. With that, you can actually compare any webpage to the top-ranking sites and use the important results to improve the standard of your content.
11. SE Ranking:
This tool pays specific attention to social media management, website audit, on-page analysis, backlink tracking, keyword research, and PPC research. It normally evaluates each link individually while also examining the overall health of your website, user experience issues, image optimization, SERP factors, meta tags, and meta headers. You will receive a thorough analysis of all SEO problems along with suggestions for effective solutions.
Final words:
Each audit tool has its own special twist. As they are all free tools, you can audit your website one by one. For example, you could run three or four crawlers through your website, analyze your website through Cross Digital audit tool, use on-page checkers to look over your pages, or use tools like SEMrush, or WordCounter to improve the quality of your content. You choose your tools. We will come up with another set of Free SEO Audit Tools in a separate article.
Being the industry experts, Cross Digital Marketing Agency also known as one of the best Digital Marketing Agencies in Boston ensures that the necessary audits and optimizations are made to the website on a regular basis. Looking for a great all-around? Contact us online or call us today at 888 863 1150 to speak with one of our team members. You can also reach us by email at digital@crossdma.com.