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Marketing during a Pandemic

The pandemic took over all headlines in 2020 and changed the world as we knew it. The reality is that all of us are navigating through uncharted territory and this period is filled with challenges.

The one certain thing is that a company’s response to the pandemic will have a lasting impression on audiences and will affect how a brand is perceived even when all this is over. Today customers are a lot more cautious, their mobility is limited and their media consumption has increased. Updating marketing strategies to cater to the new needs of the customers is of utmost importance.

Here is a step-by-step guide to come up with a marketing strategy that works during the pandemic:

● Review your Existing Marketing Strategy:

We learn a lot from past campaigns, quickly reviewing our past performance may give us pointers for the future. Reviewing past performance gives us the ability to keep what works and change what doesn’t. Make a case why past strategy does not work.

● Be Willing to Change and Adapt:

The smartest thing to do right now is to remain flexible. The market needs are changing constantly and the willingness to change and adapt marketing strategies will be proven to help.

● Use a positive tone in your messaging:

Psychologically, it has been proven that positive messages tend to draw people’s attention and bring about a positive change. Well written positive messages will inspire your audience and play a major role in increasing conversions.

● Focus on doing good and helping:

A lot of people are struggling to make ends meet at this time. Expressing solidarity with them and helping them through small gestures of kindness will not only count as Corporate Social Responsibility but will guarantee you earning unparalleled levels of goodwill in the hearts of your customer base.

● Go digital:

A recent study conducted by Deloitte revealed that online sales have gone up by 18% during the pandemic. It is predicted that this number will only increase. The pandemic has forced a digital transformation across the globe and people now prefer online experiences as opposed to in-store experienced. Average screen time has increased by more than 100% and this means that people are spending a considerable amount of time on social media, watching TV, and browsing through emails, etc… This is unquestionably a great time for small businesses to consider going online.

Having a website with the capability to receive orders online, better conversion, making your website more like your brick-mortar store, SEO, good social media presence and actively pursuing email marketing efforts can have a positive influence and ensure a steady stream of leads for companies.


The world is still trying to cope up with the whirlwind of challenges presented to us by the onslaught of COVID-19, but the one thing that has helped in bringing stability across the globe is Digital Marketing. Digital marketing and digital innovation have given small businesses across the globe an opportunity to embrace change and innovate even during times of crisis.

We at CROSS Digital do all the heavy-lifting related to digital marketing so that you can focus on your core business functions with ease. We have mastered the art of developing stellar designs for Ads and campaigns, a website that converts, assimilating high-quality content, formulating cutting-edge strategies, and executing full-spectrum marketing efforts that are sure to annihilate your competition. Book a consultation with us now to get started with new goals for your business growth.

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