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Local SEO refers to the practice of optimizing a website and online presence to improve visibility and attract customers within a specific geographic location. It focuses on targeting local search queries and appearing in local search results.
Local SEO is particularly important for businesses that have a physical location or provide services to a specific area. Examples include, Hospitals, Real Estate, Food-Restaurants, Professional services, and local service providers such as online tutoring organizations.
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Key elements and strategies in local SEO

Google My Business (GMB) Optimization

Google My Business is a free tool provided by Google that allows businesses to manage their online presence and appear in local search results. Optimizing your GMB profile involves creating and verifying your listing, providing accurate and up-to-date information about your business, such as address, phone number, business hours, and website URL. It also includes adding relevant categories, uploading high-quality photos, and encouraging customer reviews.

Local Citations

Local citations are mentions of your business name, address, and phone number (NAP) on other websites and directories. Consistency and accuracy of NAP information across various platforms, such as online directories, review sites, and social media, is essential for local SEO. It helps search engines associate your business with a specific location and improves the credibility and visibility of your business.

Localized Content

Creating localized content on your website helps target local keywords and signals to search engines that your business is relevant to specific geographic areas. This can include creating city-specific landing pages, writing blog posts about local events or topics, and featuring testimonials or case studies from local customers.

Online Reviews and Ratings

Positive online reviews and ratings not only influence potential customers but also impact local search rankings. Encouraging satisfied customers to leave reviews on platforms like Google, Yelp, or other relevant review sites can significantly improve your local SEO efforts. Responding to reviews, both positive and negative, also demonstrates your engagement and commitment to customer satisfaction.

Local Link Building

Building local links from authoritative and relevant websites can boost your local SEO. This can be achieved through partnerships with local organizations, sponsoring local events, collaborating with other local businesses, or participating in community activities. Obtaining links from local directories and industry-specific directories can also improve your local search visibility.

Schema Markup

Implementing schema markup on your website can help search engines better understand and display relevant information about your business in search results. Local schema markup, specifically, can provide additional details such as your business's address, phone number, business hours, customer reviews, and more, making it easier for potential customers to find and contact you.

Why work with CROSS Digital marketing for local SEO services?

CROSS Digital Marketing Agency has over 10 years of experience and we are known as a top provider of local SEO services in Boston, Massachusetts. We’re incredibly passionate about helping a range of businesses with their marketing needs and we have the results to back it up.
With over 40 clients and 50 reviews from our satisfied customers, we know what it takes to offer effective yet affordable local search engine optimization.
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Client words on CROSS Digital

5/5
Based on 60+ reviews from Google
5/5
CROSS Digital Marketing Agency has catapulted our organization at Premier High School Masajja literally from black to white. With their exceptional professionalism, they helped put up for us a classic Website with great ideas. We are so grateful.
Daniel Mukuye
Premierhighschools.org

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Frequently Asked Questions

As local SEO is less competitive than traditional SEO, it is easier for a local business to find success in this arena.

Like a broad search engine optimization, with local SEO campaigns, you can expect to see results in 4-8 months, and there are a number of factors that contribute to this timeline. 

SEO involved improving your website’s rank on search results. Local SEO is similar, except that it targets location-specific keywords like "local seo agency near me" or "local seo agency city".
In addition to building a locally optimized website from scratch, we can also perform a comprehensive audit of your existing site.

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