Search Engine Marketing

Boost your sales and double your ROI with PPC advertising and management services.

SEM Services in Boston

Advertising online through social media sites can drive new revenue and customers. If you miss even one element, digital advertising can be very expensive. We walk you through the process, start with an initial low-cost test, and expand upon successes.
SEM is important as the search traffic is targeted and can become more valuable than any other means of traffic. Search marketing has two main types:

  • SEO (Search Engine Optimization)
  • PSA (Paid Search Advertising)
We can help you test the waters and achieve smooth sailing.

key aspects of email marketing services

Keyword Selection

Advertisers choose specific keywords or phrases that are relevant to their business and target audience. When users search for those keywords, their ads may appear in the search engine results.

Ad Creation

Advertisers create ad content, which usually includes a headline, a description, and a URL. The ad content is designed to attract the attention of potential customers and encourage them to click.

Bid Auction

In most PPC platforms, advertisers bid on how much they're willing to pay for each click on their ad. The bid amount, combined with the ad's quality score (based on factors like relevance and landing page quality), determines the ad's placement in the search results or on other websites.

Ad Display

When a user searches for a keyword that matches the advertiser's chosen keywords, the PPC ads are displayed alongside the organic search results. Advertisers can also target their ads to specific demographics, locations, and interests on social media platforms.

Clicks and Cost

When a user clicks on the ad, the advertiser is charged a predetermined amount based on their bid. This cost can vary depending on factors such as competition for the keyword and the platform being used.

Landing Page

Clicking on the ad takes the user to a specific landing page on the advertiser's website. This page is designed to convert the visitor into a lead or customer by providing relevant information and a clear call to action.


Search Marketing Solution - Best Value for Small Business

  • Highly Intent-Driven, Quick and Easy to Manage
  • Obtain Fast Results & Boost Traffic
  • Beat Competitors’ Search Queries
  • Negative Keywords Option
  • Measure your Ad Campaign
  • Complete Control On Your Spending
  • Increase Brand Awareness
  • Niche Targeting Geographically
Our tailor-made SEM solutions offer a reliable, cost-effective way to generate web traffic and sales revenue. A comprehensive approach including SEO, PPC Services and Social Media Marketing to generate business is the key!

Client words on CROSS Digital

Based on 60+ reviews from Google
Veera created a thoughtful, creative website for my interior design business. He is extremely talented and skilled with search engine optimization. CROSS Digital Marketing is also skilled with social media management and email marketing. I would not hesitate to recommend him for any small business
Carolyn Prohovich, Concord, MA

Take Your Marketing Campaign to Next Level!

Let's have a discussion about your business needs!

Frequently Asked Questions

Email marketing is one of the most effective ways for a business to reach customers directly. Think about it. You’re not posting something on your site and hoping people will visit it. You’re not even posting something on a social media page and hoping fans will see it.

Email list building is an essential task for any marketing team since email marketing has a potential ROI of 4200%. It's important to cultivate a list that will engage and take action with your messaging, building your brand. One of the best ways to grow your email list is by making it easy to sign up. This might look like just a simple form on your homepage which asks for name and email. Another way to grow your list is to offer valuable content that they’ll engage with. Content-gating is when you require someone to enter an email to access content such as an article or PDF. If someone completes the process, they’ve just shown that your content is valuable to them and that they will be willing to receive more content from you.

Email marketing allows you to go directly to the source and initiate a call to action. It’s permission-based, customizable, measurable, and has the most significant reach.

To ensure consistent delivery of your emails to the target audience, you need to follow these five tips:

  • Build a quality email list with opt-in subscriptions
  • Use a reputable email service provider
  • Avoid spam triggers by crafting relevant and personalized content
  • Optimize subject lines and email formatting
  • Regularly clean your email list to remove inactive or bounced addresses.

How can we help you?

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