Content Marketing Agency in Boston
Content marketing is a strategic marketing style focused on developing and distributing extremely valuable, relevant, and reliable content to gain popularity among the defined audience — and, ultimately, to drive potential customer action.
Content Marketing Proces at Cross digital
Instead of pitching your products or services, you are delivering material that makes your buyer more informed. The heart of this content marketing strategy is the confidence that if we, as businesses, deliver consistent, reliable, and valuable information to buyers it will result in building a faithful relationship with customers. Cross digital helps you create compelling content that will enhance your brand presence, ensuring desired results in no time.
Charting a content strategy
Developing a strategy that is best suited for your specific business and target customers helps in making marketing material as effectively as possible.
We use the following 3-dimensional model to bring success –
- Mapping the content to the main point.
- Using the right type of content for that specific problem.
- Lastly, map the content to the buying cycle of the people who have that problem.
The ultimate goal of content marketing is, of course, to grow your business to the heights of the sky.
Our Major Content Marketing Services Include:
The scope of content marketing is vast, hence we believe in conducting an in-depth, and comprehensive audit of your website. This helps us form a multi-dimensional approach that best suits your brand needs. We help you generate more leads, increase trust, and improve customer experience with our every effort.
Our Content Marketing Process:
Annual research shows that majority of marketers are using content marketing as a part of their marketing campaign. The reason behind using content marketing by leading brands are
- Increased sales
- Decrease is costs
- Builds loyal and wise customers
So, we take time to define the goals and objectives of the content marketing effort.
Choice of channel
How you publish, promote, and increase your content reach is as important as what you create. While your marketing assets will help you define who you are as a brand and what message you want to convey but the channels through which you will be able to deliver those very assets will affect who sees your content and how well it performs.
There are numerous channels that we can use to build a relationship with customers like:
- Organic traffic (SEO)
- Email marketing
- Social media marketing
- Link building
- Event-based marketing
We leverage all these tools optimally to give the best results.
Taking note of your target customers
Every person has different motivations and interests, both personally and professionally. Thus, they interpret and experience your site in unique ways. Directing your content to each customer and adjusting your performance accordingly can ultimately help to keep your metrics accurate and actionable.
We create accurate user personas that help us generate the best content for your target audience.
Customer experience and service
We develop extremely practical, actionable, and useful content that grabs the viewer’s attention. Cross Digital helps you generate leads organically by developing great content that connects with the audience. To market your content well, we start the process of content marketing by completely auditing your website. This includes evaluating areas that need change and identification of issues that need to be fixed. Moreover, our content specialists will work on establishing achievable goals and come up with creative strategies. In result, this will help in audience retention and increased conversions.
In addition to this, we then create processes and workflows defining the ideal content for your target audience. This step is followed through with systematic and periodic publishing of content on all relevant channels. Our experts use the latest templates and calendar management tools for the proper execution of ideas.
Whereas, once the content is finalized and published, we move on to optimizing it in accordance with search engine ranking requirements. We also promote it extensively through various channels including paid ads, social media, and emails.
As part of our complete content marketing services, our experts help you take advantage of content marketing tools, by gathering data, reporting results, and thereby analyzing performance. Our ultimate goal is to boost your visibility and further spread awareness about your brand.
One of the core beliefs that we have here at Cross Digital Marketing Agency is that content is the heart of all marketing activity. Our expert team strives hard to create engaging content that helps you increase your conversions. Our goal is to help your business succeed through competitive strategies and periodic posting of quality content.
We Can Help You:
- Create tactical and workable strategies that are in-line with your business objectives.
- Map keywords to your landing pages and ease any content gaps.
- Create convincing content that aligns with your brand story.
- Post quality content on social media channels.
- Optimize your content from a search engine perspective.
At Cross DMA, we aim to deliver premium quality services at affordable prices. Want to grow your company, but don’t have a huge budget? Talk to us and will help you with cost-effective packages.