Unless you live on a deserted island or in a dense forest, you must have seen the impact of social media on the world. Digital transformation has not only influenced businesses and made the world more accessible, but it has also changed the whole scenario of how we look at the industries today. By industry, …
In the high-technology era, social media platforms have managed to enter the lives of the majority of people across the world. As consumers, people spend over 2 hours on social media in a day. Facebook is currently the most used social media platform. So it will not be wrong to say that businesses can reach …
There’s no denying that technology is becoming more and more advanced as the years pass by. Just look at the world 40 years ago, when not many people had a phone or internet, social media didn’t exist, and if you wanted to see anyone, you had to travel across the city. The world is constantly …
Social branding and digital marketing go hand in hand. Businesses and brands across all spectrums are utilizing social branding to increase brand awareness, inform and engage their customers and potential customers. Approachability and sociability as disciplines need to be embraced by organizations both big and small to improve their social standing. Here are six effective …
Digital marketing involves various types of brand marketing strategies. The two major types of marketing are organic marketing and paid marketing. But it is organic marketing that makes the targeted customers drive towards your website and web pages naturally after sometime instead of attracting them through paid links or posts. What is Organic Marketing? Organic …
Instagram is a popular platform that is easily accessible and has the ability to deliver instant messages to customers. With more than one billion users around the world and the Instagram community is still growing, Instagram has turned out to be the king of social media. It has an astonishing engagement rate of 4.21%, which …
Social media started off with the intention to get individuals across the globe, but it has gone more than just connecting. Now it has become the most cost-effective way marketing your brand with stories behind it. It is also two-way communication when comparing to traditional marketing. You also come to know your target and potential …
Data is power. Numbers provide us with concrete proof and get rid of uncertainties to a large extent. So it is no surprise that brands invest a lot of time gathering, understanding, and analyzing marketing data. But, the pandemic forced people to buy products online and online sales skyrocketed while more traditional firms faced the …
New medical practices are popping up constantly over the past few years, and the competition is getting real, which is why acing your marketing strategy is a must. “80 percent of Internet users, or about 93 million Americans, have searched for a health-related topic online, according to a study by the Pew Internet & American …
