Unless you live on a deserted island or in a dense forest, you must have seen the impact of social media on the world. Digital transformation has not only influenced businesses and made the world more accessible, but it has…
In the high-technology era, social media platforms have managed to enter the lives of the majority of people across the world. As consumers, people spend over 2 hours on social media in a day. Facebook is currently the most used…
There’s no denying that technology is becoming more and more advanced as the years pass by. Just look at the world 40 years ago, when not many people had a phone or internet, social media didn’t exist, and if you…
Social branding and digital marketing go hand in hand. Businesses and brands across all spectrums are utilizing social branding to increase brand awareness, inform and engage their customers and potential customers. Approachability and sociability as disciplines need to be embraced…
Digital marketing involves various types of brand marketing strategies. The two major types of marketing are organic marketing and paid marketing. But it is organic marketing that makes the targeted customers drive towards your website and web pages naturally after…
Instagram is a popular platform that is easily accessible and has the ability to deliver instant messages to customers. With more than one billion users around the world and the Instagram community is still growing, Instagram has turned out to…
Social media started off with the intention to get individuals across the globe, but it has gone more than just connecting. Now it has become the most cost-effective way marketing your brand with stories behind it. It is also two-way…
Data is power. Numbers provide us with concrete proof and get rid of uncertainties to a large extent. So it is no surprise that brands invest a lot of time gathering, understanding, and analyzing marketing data. But, the pandemic forced…
New medical practices are popping up constantly over the past few years, and the competition is getting real, which is why acing your marketing strategy is a must. “80 percent of Internet users, or about 93 million Americans, have searched…