PPC Marketing

Benefits of PPC campaigns

What is a pay-per-click campaign? PPC is a digital marketing tool through which advertisers make the payment to a website owner when someone clicks on the Ad. Pay-per-click campaigns can supercharge your marketing efforts and give you visible results immediately. Pay-per-click Ads help you drive traffic to your website, thereby increasing your chance to make …

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Paid ads

What is Click Fraud?

What are the top 5 Apps to detect & prevent Click Fraud? Click fraud is a type of Internet fraud that happens from pay-per-click (PPC) online advertisements. In this category of advertising, the owners of websites that post the ads are being paid based on how many visitors click on the ads. It is also …

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