The number of emails that bounce back to you or do not get delivered to an inbox is referred to as your email bounce rate. The lower the bounce rate, the better, as this indicates that more emails are arriving…
Have you heard about IP warm-up? Many of you might have never heard of this, or even after knowing, never bothered to follow the protocol. As you plan to add a new dedicated IP address to your account, there is…
Every day when you open your inbox you must have come across 10s to 100s of emails that request you to buy several products and services. How many do you actually even open up and check? Barely a couple of…
Data is power. Numbers provide us with concrete proof and get rid of uncertainties to a large extent. So it is no surprise that brands invest a lot of time gathering, understanding, and analyzing marketing data. But, the pandemic forced…
New medical practices are popping up constantly over the past few years, and the competition is getting real, which is why acing your marketing strategy is a must. “80 percent of Internet users, or about 93 million Americans, have searched…
The food business has been growing dramatically over the past few years, and sustaining the business revenue has become a task. Besides marketing another important component that is essential is your menu. If you own a restaurant, bar or cafe…
In 2013, the Pew Research Center reported that only 37% of all Americans attended church on a weekly basis. Being a country where a majority of the people follows Christianity, this is merely a number. Another study reports that there…
Go Digital or PerishI know! The title of this blog is pretty harsh. Scary, even.But, the truth of the matter is that a brand’s identity and credibility lie rooted in its digital presence.The world has changed rapidly and embraced the…
“Should I consider email marketing, or shouldn’t I?” Do you also ask this question to yourself more often as you are a marketer or want to run your online business? Look, email marketing is very simple to understand — you…