Your website is ready, you’re blogging about topics your customers care about, your marketing campaigns are targeting the right people and traffic to your website is increasing by the day. However, if this traffic isn’t converting to something, such as…
The arrival of the coronavirus vaccine has given hopes for the revival of business throughout the world. It seems like a silver lining behind the dark clouds of the pandemic that has changed the way businesses are operating. Work from…
The holiday season is around the corner, but due to COVID-19, the celebrations seem to be different from past years. Pandemic has paved the way for more social and economic changes that hold tremendous business opportunities. Given multifaceted opportunities, small…
Why do people buy? When will buyers make the purchase? What psychological factors of buyers affect your sales or lead conversion? Today’s buyers have a lot of tools to evaluate the products and services offered by companies. They do not…
Multichannel marketing is a combination of various promotional channels into one unified strategy for attracting customers. It is a practice wherein the organization communicates with the customers through websites, direct email, Direct mail (printed piece) SMS, SEO, notification, in-app messages,…
The pandemic took over all headlines in 2020 and changed the world as we knew it. The reality is that all of us are navigating through uncharted territory and this period is filled with challenges. The one certain thing is…
Happy New Year! We want to start this blog with an incredible quote by Alan Cohen that reads – “Do not wait until the conditions are perfect to begin. Beginning makes the conditions perfect.” This quote is ever-green and is…
Generating great ideas, creating awareness, and building anticipation around products and services isn’t enough to get high conversion rates. Optimizing page layouts, creating impeccable designs, and writing stellar website copy isn’t enough either. So, what is it that guarantees conversions?…
Data is power. Numbers provide us with concrete proof and get rid of uncertainties to a large extent. So it is no surprise that brands invest a lot of time gathering, understanding, and analyzing marketing data. But, the pandemic forced…