Digital Marketing

Digital Marketing Strategies

B2C Marketing Strategies

What is B2C Digital Marketing? B2C (Business-to-Consumer) digital marketing refers to using online channels to promote a business that caters to consumers rather than other companies. As a result, it enables communication between businesses and consumers. B2C digital marketing services include social, paid, email, and search channels. Why do you need B2C Digital Marketing? First …

B2C Marketing Strategies Read More »

Machine learning in digital marketing

Brand marketing with Machine Learning

Digital Marketing July 30, 2022 “Predicting the future isn’t magic, it’s artificial intelligence.” – Dave Waters. In 2019, Nicolas Darveau from Think with Global predicted that the rapid advances in Machine learning would result in almost all media buying digitized and automated. The future is now. Source: Think with Google Machine learning has the potential …

Brand marketing with Machine Learning Read More »