Burlington Area Chamber of Commerce

bacc-case-study
Challenge: A local Chamber of Commerce was struggling with low visibility, outdated branding, and an underperforming website that failed to attract and engage members effectively. They sought CROSS Digital to enhance their online presence, boost brand recognition, and drive more traffic, engagement, and leads.
Solution:
Rebranding Website and Optimization:
We initiated a rebranding the website to give the Burlington Area Chamber of Commerce website a fresh and modern identity. This included redesigning the entire website responsive excellent user experience and, updating color schemes, and creating a cohesive visual brand identity that reflected professionalism and community engagement. We overhauled the chamber’s website, focusing on improving its aesthetics, navigation, and user experience. The site was made responsive to ensure accessibility on all devices.
Content Strategy:
We crafted a content strategy aimed at providing valuable resources and information for local businesses and entrepreneurs. This included blog posts, whitepapers, news, advertisement opportunities for businesses, and event promotions.
SEO and Local Optimization:
We conducted an in-depth SEO audit and implemented on-page and off-page optimization techniques to boost search engine rankings. Local SEO strategies were employed to ensure the chamber appeared in local search results.
Membership Directory Enhancement:
We improved the online member directory, making it easier for potential clients, partners, and investors to find and connect with local businesses. This served as a lead generation tool and strengthened the chamber’s reputation.

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Results:
Increased Visibility and Brand Recognition:
The rebranding efforts and enhanced visual identity led to a 105% increase in brand recognition within the local business community.
Website Traffic Surge:
The chamber’s website witnessed a remarkable 105% increase in organic Search traffic within 5 months. Referrals increased 256%, Direct Traffic increased by 67%, Social Traffic increased by 165%, New Users increased by 90%, Engaged Sessions are by 190%, Average Engagement Time by 137%, Mobile and Tablet traffic increased by 500%, Desktop traffic increased by 25%, Improved SEO and valuable content were key drivers of this growth.
Engaged Community:
Social media engagement skyrocketed with a 165% rise in likes, shares, and comments. The chamber became a hub for discussions, news, and networking within the local business ecosystem.
Significant Lead Generation:
The chamber reported an increase in lead generation through their website and events, resulting in a boost in membership applications and event attendance.
Enhanced Reputation:
The chamber earned a reputation as a dynamic, supportive, and resourceful organization, further solidifying its role as a catalyst for local business growth.
Member Satisfaction:
Member satisfaction surveys revealed an increase in overall satisfaction with the chamber’s website, services and resources.

Conclusion: Through rebranding, website transformation, content strategy, SEO optimization, integrating Google My Business, Google Analytics 4, the local Chamber of Commerce successfully elevated its visibility, branding, and website performance. This comprehensive approach not only attracted more traffic, engagement, and leads but also positioned the chamber as a leading advocate and support system for local businesses, fostering growth and prosperity within the community.

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