We initiated a rebranding the website to give the Burlington Area Chamber of Commerce website a fresh and modern identity. This included redesigning the entire website responsive excellent user experience and, updating color schemes, and creating a cohesive visual brand identity that reflected professionalism and community engagement. We overhauled the chamber’s website, focusing on improving its aesthetics, navigation, and user experience. The site was made responsive to ensure accessibility on all devices.
We crafted a content strategy aimed at providing valuable resources and information for local businesses and entrepreneurs. This included blog posts, whitepapers, news, advertisement opportunities for businesses, and event promotions.
We conducted an in-depth SEO audit and implemented on-page and off-page optimization techniques to boost search engine rankings. Local SEO strategies were employed to ensure the chamber appeared in local search results.
We improved the online member directory, making it easier for potential clients, partners, and investors to find and connect with local businesses. This served as a lead generation tool and strengthened the chamber’s reputation.
The rebranding efforts and enhanced visual identity led to a 105% increase in brand recognition within the local business community.
The chamber’s website witnessed a remarkable 105% increase in organic Search traffic within 5 months. Referrals increased 256%, Direct Traffic increased by 67%, Social Traffic increased by 165%, New Users increased by 90%, Engaged Sessions are by 190%, Average Engagement Time by 137%, Mobile and Tablet traffic increased by 500%, Desktop traffic increased by 25%, Improved SEO and valuable content were key drivers of this growth.
Social media engagement skyrocketed with a 165% rise in likes, shares, and comments. The chamber became a hub for discussions, news, and networking within the local business ecosystem.
The chamber reported an increase in lead generation through their website and events, resulting in a boost in membership applications and event attendance.
The chamber earned a reputation as a dynamic, supportive, and resourceful organization, further solidifying its role as a catalyst for local business growth.
Member satisfaction surveys revealed an increase in overall satisfaction with the chamber’s website, services and resources.