Social branding and digital marketing go hand in hand. Businesses and brands across all spectrums are utilizing social branding to increase brand awareness, inform and engage their customers and potential customers. Approachability and sociability as disciplines need to be embraced by organizations both big and small to improve their social standing.
Here are six effective ways to improve your organization’s social branding.
1. Choose the right platform to promote your organization
It is very important to strategize before you select a social medial platform. While it does seem inviting to create accounts on all social media sites, managing these will prove to be difficult. You have to choose the platform that best represents your organization. And secondly, take into consideration your target audience and the platforms they frequent.
Conduct research to determine whether the channel you are using will help you reach your business goals. And keep a track of the metrics of your existing social media accounts and pages and make apt changes when required.
2. Develop distinct social media strategies
Social media platforms cater to different audiences. Thus, it is essential that you generate content that suits the requirements of that particular platform. To make this easier, you can revamp and reuse content on different platforms keeping in mind the sensibilities of the platform where it is to be posted.
3. Create authentic content
In order to ensure that your social media strategy is helping your organization thrive, it is essential that you produce content that is authentic and adds value to your customers’ lives. You can do this by creating content around topics that are related to the products or services that you offer. In addition, use visuals that are attractive and compelling to help you attract and retain your audience.
4. Stick to a consistent posting schedule
Posting irregularly on social media can destroy all the efforts that you put into building a strong digital brand image. Inconsistent posting can create an erratic image of your organization in the eyes of your customers. And it can also result in them forgetting about your products or services. If posting consistently is overwhelming, then you can keep a track of your metrics and post when a maximum number of your followers is likely to be online. This will give your posts all-out visibility and allow them to reach a larger number of people.
5. Engage with your audience
One of the core components of building brand awareness is the interaction you initiate and maintain with your audience. When interacting with your audience, don’t just spew numbers and facts, instead use emotions to portray your brand identity. Using emojis and hashtags that are trending along with conducting polls to learn more about your audience and gain inputs from this can give you valuable insights. In addition, posting user-generated content including reviews and images gives your brand a more wholesome appearance.
6. Leverage the power of employee advocacy
Ask your employees to share their experiences with the product or service that your organization offers. According to a recently conducted study, potential customers are more likely to trust employee reviews and recommendations as compared to celebrity-endorsed recommendations.
Social media plays a crucial role in helping a brand elevate its identity. Leveraging the available social media platforms can help you amplify your brand voice, promote your products and services, boost your revenue and increase your customer base. Given how quickly the digital sphere is growing, it is essential for brands to evolve at that pace and initiate direct dialogue with their customers.