Social branding and digital marketing go hand in hand. Businesses and brands across all spectrums are utilizing social branding to increase brand awareness, inform and engage their customers and potential customers. Approachability and sociability as disciplines need to be embraced by organizations both big and small to improve their social standing. Here are six effective …
Today, when customers look for a nice restaurant to visit, compare health insurance or a good deal on a product, they all turn online. The digital revolution is all around us and the internet is now often the first point of research for most consumers. In order to be relevant and noticed today, it’s essential …
Today, digital transformation is changing the way business is done. Digitization can play a role in almost every business process and has the power to impact the bottom line as well as the customer experience. However, to be effective, digital transformation projects require specialized skills and knowledge, and most enterprises rarely possess this level of …
Why is everybody racing to promote the brand? Well, the basic purpose of promoting a brand or business is to grab the attention of the audience, engage them, develop interest and eventually convince the potential customer to make the buying decision of products and services. The marketers promote the brands using the power of SEO …
Digital marketing involves various types of brand marketing strategies. The two major types of marketing are organic marketing and paid marketing. But it is organic marketing that makes the targeted customers drive towards your website and web pages naturally after sometime instead of attracting them through paid links or posts. What is Organic Marketing? Organic …
Your website is ready, you’re blogging about topics your customers care about, your marketing campaigns are targeting the right people and traffic to your website is increasing by the day. However, if this traffic isn’t converting to something, such as a sale or signup to your email list, it is simply a waste of time …
